Building a Superb Influencer Media Kit

What is a media kit & Why do you need it?

Collaborating with brands as an influencer is like applying for any kind of job, and with applications of jobs, employers usually require a CV/Resume/Portfolio of any kind to understand the prospective employee better. A media kit is like a digital version of that, and it is something influencers should have on hand when thinking of partnering with brands.

A media kit can make or break a partnership with brands, and thus it is important that influencers include most essential elements. If you’re not sure what to add into a media kit, we’ve got you covered! Read on to find out more on how to build a stunning media kit or even just boost your current one!

What to include in your media kit?

1. Short introduction of yourself + recent photo

Like any job interview, prospective employers (in this case, brands) want to know a bit more about you. Treat this section as if you are answering a typical interview question “Tell me about yourself”. You should aim to convey your own personal tone and personality in your introduction, including your interests & passion projects.

Include a recent picture of yourself so brands have an image in mind when reading through your media kit.

Credit: @travelingpetitegirl

2. List out all your active social media platforms

Brands want to know all the social media platforms you are active on, this way they are able to know if you are flexible across platforms and this may be a plus point for some brands. Listing out all your active socials is also key in brands understanding you as a person better as your online personality tends to spill out across platforms.

However, it is important to state which platform is the one you work best with!

3. State your social stats

As an influencer, your social stats make up an important aspect of your career. Brands want to see your follower count, engagement rate, overall growth rate etcetera. 

Check your social stats through the various platforms “insights” function.

Instagram’s Insights Tool
Facebook’s Insights Tool

Alternatively, for a more in-depth look at your stats, Avenue is just the app that you need. Apart from its neat function of finding brands for you (based on compatibility %) to collaborate with, it also tells you your engagement rate, profile statistics all within a single app. No paid subscription, completely FREE! Download our app now!

Credits: Avenue App

4.Audience demographics

Stating your audience demographics is important for brands and usually acts as one of the key deciding factors to note if you are suitable for them or not. Brands tend to partner with influencers who match their target audience demographics in order to achieve success in their influencer marketing campaigns.

Credit: Avenue App

5. Include your website/blogs

Apart from social media platforms, influencers tend to have their own blogs or personal websites. If you don’t already have one, this is your sign to start one!

Blogs/websites tend to have a longer lifespan as compared to Instagram posts due to the phenomenon of being searchable on Google with good SEO.

Using tools such as Google Analytics can help you track the statistics of your blogs/websites so that you can include all these in your media kit as seen above.

6. Testimonials

It would be ideal to add in past testimonials of your collaboration with brands, if possible, to add in the performance rates of these campaigns as well alongside these testimonials. This can help to boost your credibility as an influencer and increase your chances of getting that brand partnership!

7. Your rates

Clearly stating your rates in your media kit can help brands know what your expectations are, additionally also signalling to brands whether your services are affordable or not for them. However, it is understandable that usually only more established influencers have a set rate in place. 

For influencers that are just starting out (& depending on your business strategy), you can decide on your starting rate and note “open for negotiation” if you are unsure. That said, know your worth, don’t undervalue yourself!

Get Canva template here

8. Contact details

Last but not least, remember to leave your contact details should brands decide you are what they are looking for! State your preferred mode of contact and alternative ways as well just in case.

Tools to create your media kit

If you think you lack the design skills or the creative eye to create a stunning media kit, don’t worry we got you covered. Here is a list of some tools that provide incredible templates available for use.

For those who have more experience with design, creating your own media kit from scratch using either Adobe Photoshop or Adobe Illustrator can give yours a professional look. Pinterest has a wide range of media kit inspiration!

Carissa Tan

Carissa is the digital marketing intern of Avenue